Marketing Plan
The product that I am going to be producing a marketing plan for is Snatch. This is a thriller. There is a variety of different ways in which I can market this Thriller, these ideas are shown in a spider diagram below.
Aim
The aim of my marketing plan is to advertise the film enough to draw the target audience in and make them want to watch the film. The target audience that I have decided to aim the advertising as is 15 – 25 year olds I have chosen this age range because I think that this is what the film is aimed at due to the content in the Thriller as they can relate more to it. The marketing for this film is also important as it is a new production company that has produced it so I will have to make the Film stand out that little bit more.
Potential Market
The potential market that I am targeting my Marketing campaign at is between 15- 25 year olds as I have said above. This therefore means that all of the advertising for the film needs to be put into places where can be viewed by this age range as well as it needing to appeal to them this means thinking about what is put on the advertising as well as the characters that are put on the posters for example. To be able to appeal to this audience I will also have to consider the media products that I advertise it on.
TV Promotion
The TV promotions that I am going to do are trailers. There are going to be a variety of different adverts these will have more information about the film as time goes by. This means that when it is a week before the film comes out then there will be a lot of information in the trailer i.e. sometimes the storyline as well as all of the stars that are going to be in the film. These trailers are all going to follow the normal conventions which means having the date that the film is released as well as the production company that has made the film, by having this production company logo on the trailer it can draw more of an audience in as they will think that the production company normally makes good films so will go and watch it because of this. One of these trailers is storyboarded and a mock of the trailer is in a separate post.
Film Festivals
A modern way in which a thriller can be put out there is by it being advertised at film festivals or even shown at film festivals abroad as if the thriller then wins awards at the film festival then people will want to watch the film as they will now that it is good in advance from the awards they have got. I am going to be doing this by sending Snatch to the German Thriller Film Festival. I am therefore hoping that this film will then win an award there so that I can use this in the advertising.
Film Magazines
I am also going to advertise this Film in film magazines such as Empire, Total Film and Premiere. This advertisement poster will be A4 in the magazines as well as blown up to a larger scale when it comes to putting the posters around the local towns and at the cinemas. You can see this poster below:
Promoting in chat shows
I will also be using chat shows to advertise the film. The type of chat shows that my stars will be going on is Alan Carr Chatty Man, the reason that the stars will be going on chat shows like this is because they appeal more to the target audience than that of say Loose Women. The stars will be going on these chat shows to promote the film this will include answering questions about how it was to film with the other stars in it as well as letting everyone know when the film is out if they don’t already know.
Websites
Snatch will have three different websites. The first will be all done by themselves i.e. created by the production company. The other two websites will be linked to other websites these will be you tube and IMDB. All of these websites will have the same sort of information on. Meet the stars, gallery, trailer, Competition and a comment section for the audience to feed back on.
Social Media
As this thriller is aimed at 15- 25 year olds it is a good idea to also advertise it on Facebook, Google + and Twitter. The reason it is a good idea is because it is largely this age range that use these social networking sites. Therefore by putting promotions on these sites I can get a larger target audience than before.
Twitter does not have adverts on it but has trends in which promote the Film. Mine would look like this.
#ThrillerSnatch
Item | Start Date | Date of Completion |
TV promotions | 5 weeks Before the release of the Film | These will end 3 weeks after the film is released so that people that haven’t seen the trailer before still have the opportunity to. |
Film Festivals | 8 weeks Before the release of the Film | These will end 6 weeks before the film is released this is so that if it wins any awards at the festivals then I can use them in the advertising of the film. |
Magazines | 4 weeks before the release of the film | These will end the week after the film has been released as this will give people the chance to read reviews on the film that will be put in the magazines. |
Websites | 4 weeks before the release of the film | These will come down 4 weeks after the film is released so that the audience can still put their comments on the websites. |
Chat shows | 4 weeks before the release of the film | These will end 1 week before the film is launched. |
Social Media | 5 weeks before the release of the film | The advertising on these sites will end 2 weeks after the film was released as everyone should have seen the promotion by then. |
Audience Feedback
Audience feedback can be given in two different ways. The first way in which it can be done is on their official website like I have discussed above. The audience will also be able to give feedback on the social networking site like Facebook and twitter. They will also be able to give feedback on the films two other websites that are linked on you tube and IMDB, All of the feedback that is made by the Audience may also be used with advertising in the future for this film it could be used when promoting the release of the DVD.
Promotions
One of the promotions that I am going to be using for Snatch is a competition. This competition will be laid out as below.
In which decade was Alfred Hitchcock’s thriller ‘Blackmail’ released?
1910s
1920s
1930s
1940s
1950s
ANSWER THE QUESTION CURRECTLY AND YOU WILL BE IN THE RUNNING TO GO TO THE FILM PREMIER OF SNATCH AS WELL AS GETTING TO MEET THE STARS
Text 67890 or entre on our facebook page. Remember you have to be in it to win it.
All texts will cost 50p plus your normal network rate.
This competition will be advertised in Empire magazine as this is the biggest Film magazine there is so it really fits in with the theme of the question.
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